Our Story

Our background and mission at Avenue Clothing Company.

About us

Jeni met Mick in Alaska—what seems like now—a long time ago. But little did she know at the time, that many years later they would end up in the Circle City; but that is exactly how their story goes.

And the amazing experiences they shared during those long Alaskan days remain far more vivid as memories than the colors in the fading photographs.

Along their journey, they would start a family and experience the local culture and warm friendships in many different parts of this beautiful country—while chasing the American dream.

Mick would spend his career in renewable energy—Jeni's, more importantly, would focus on raising a family. Their passions—family, travel, the outdoors, and sustainability—would eventually come together to form the idea for Avenue Clothing Company.

And the rest, as they say, is history.

Our mission

We believe that our fashion choices happen every day. But fashion must achieve more than just popular culture if it is going to contribute towards a healthier planet. And our personal choices for fashion can influence the outcome.

At Avenue Clothing Company, we take great satisfaction in selecting products that are:

  • Made from sustainable or recycled raw materials where possible;
  • Produced by companies with fair labor practices—no sweatshops; and
  • Manufactured in factories using eco-friendly production processes.

We are also proud to design and offer select USA MADE products—resulting in more jobs for Americans.

Plus, we support Carbon Neutral shipments on all of our online orders.

Small steps. Every day. That is what we call making a difference.